Cookies Policy

Cookies Policy

Keypath Cookies Policy (the “Policy”)

This Policy applies to the website (the "Site") which is run by Keypath Education UK Limited trading as Keypath Education, a company registered in the UK with company number 09655335 (“Keypath”) of 8th Floor, Friars House, Manor House Drive, Coventry CV1 2TE. This Policy also applies to Keypath’s group of companies (“we” or “us”).

The Policy seeks to explain how we use cookies and other similar technologies to collect information about the way website users visit the Site. By continuing to use this site you are consenting to our use of cookies.

We use cookies across this Site to improve its performance and therefore your experience of it. The core role of cookies is to enhance and enable usability or site processes. Cookies also ensure that the Site is working efficiently and that it performs certain functions properly. Keypath’s uses cookies for a number of purposes which is further explained below.

The privacy and security of your personal information is very important to us. If you would like to learn more about how we protect your privacy, please visit our Privacy Policy.

Cookies – what they are, how they work and why we use them

A cookie is a simple text file that is stored on your computer or mobile device by a website’s server and only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers.

They take virtually no space up and are there so that our Site can tell that you are the same website user as you move from page to page. These files are either stored in the memory of your computer or other device such as mobile phones or tablet devices which you use to access the Site.

Cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not, they also help us to resolve problems if things go wrong and to understand how users use the Site.

Session or permanent

Cookies can be “session” based (they only last as long as your visit to the Site), or permanent (they remain between your visits to the Site, so the Site recognises your device the next time you visit). Our site uses permanent cookies. We can then build up a better and more useful picture of how repeat visitors use our Site and what they like and dislike.

Specific information we may collect and why

The cookies which Keypath’s drop on your device allow us to collect details of your visits to our Site including, but not limited to, traffic data, web logs or other communication data and the resources you access. The information you provide to us will be used for processing transactions but may also be used for internal data processing, such as compiling statistical information about your interests and the use of our Site. As a service to you, we may also use this information to customise the content we offer on the Site.

We may collect information personal to you about your computer, including your IP address, operating system and browser type when you visit the Site. Your IP address is used to help identify and gather statistical or demographic information about our customers generally eg a UK based user who may prefer English language content, and to allow for tailored advertising. We also use this information for internal system administration to help diagnose problems with our servers, to administer our website and the customer or user experience.

How is this information used?

Keypath’s will collect, record, store and use the collected information worldwide among the Keypath’s group companies for clearly specified purposes including but not limited to:

  • providing you with information, which we believe would interest you in a way that is targeted and relevant;
  • where possible, combining the information with your other personal data which we may hold from to time as explained in our privacy policy; and
  • ensuring that our Site is presented in the most effective manner for you and your computer.

Overview of types of cookies used

The following categories of cookies are used on the Site:

Strictly necessary cookies

Strictly necessary cookies are essential in order for us to enable you to move around the Site and use it's features. They do not gather information about you that could be used for marketing purposes. These cookies are “first party” cookies and originate from our own servers.

Performance/analytical cookies

Performance cookies collect information about how you use our Site and help us to understand what interests our users. It helps to improve the Site by identifying any problems that you may encounter during your visit, by learning how you entered the Site and which pages you visited. They do not gather information about you that could be used for marketing purposes and do not provide any information to advertisers with the purpose of targeting you with advertisements on other websites.

Functional cookies

Functional cookies support the use of our Site and enable enhanced and personalised features. Some of these cookies are necessary to enable you to move around the Site without encountering problems and to use certain functionality. They will not save any personal information, nor gather information that could be used for marketing purposes.

Targeting cookies

  • Targeting cookies are used to deliver messaging that may be of more value and interest to you. These cookies help to make advertising more effective and allow us to show tailored Keypath advertisements on third party websites which you visit. The cookies allow us to make those adverts more relevant to you based on your viewing history of our Site. These cookies are placed, on Keypath’s behalf, when you visit our Site (first party cookie).
  • We use the information gathered by the cookie to profile you, in order to serve advertising tailored to your interests, likes and dislikes, on third party websites. The information collected via targeting cookies which is used for customising adverts may be personal to you so that we can identify you and tailor such advertising to you.
  • We use information by cookies to place adverts in front of people with similar a profile to yours (for example social media businesses like Facebook)
    • To create lookalike audiences through social media to identify those with similar profiles who might also be interested in hearing from us about our service, and
    • Associated cookies data on browsing preferences and behaviour and contact preferences
  • Targeting and Advertising Cookies:
    • Provide us with information about your visit to our Site so we can show you advertising that is relevant to you;
    • Help us to limit the number of times you see an advertisement; and
    • Help us to measure the effectiveness of an advertising campaign.
  • These are persistent cookies which will remain on your computer or other device until you delete them manually, or your browser deletes them based on the duration period contained within the cookie file.

Each cookie has a unique name which you can use to identify where it has come from. More information about the individual cookies we use and the purposes for which we use them are set out in the table below.

Cookie Description Relevant Links
LandingPage First-party cookie used for tracking a user's path to and through our site.
NumberOfVisits First-party cookie used for tracking a user's path to and through our site.
OriginalVisit First-party cookie used for determining first-time visits to our site.
SearchEngine First-party cookie used for reporting search engine referrals to our site.
TimeOfLastLoad First-party cookie used for tracking a user's path to and through our site.

Most commonly associated with the Drupal content management system. Drupal uses this cookie to indicate whether or not the visitors browser has JavaScript enabled

Google Analytics Keypath’s website uses Google Analytics, a tool that uses cookies to provide information on how people use the Aston site. This information helps us to analyse the performance of the site so we can make improvements.

These cookies don’t collect information that identifies individual visitors to the website. All information these cookies collect is aggregated and is, therefore, anonymous.
Privacy Overview
Hotjar HotJar provides information related to user website behaviour, such as mouse movements, heatmapping and other types of user feedback. Each cookie lasts 365 days, and all information is collected in a way which does not personally identify anyone. Cookie Information
LiveChat LiveChat allows Admission Agents to communicate directly with users on the Aston Online website via a chatbox on the screen. Cookies are used by LiveChat, Inc. solely with the purpose of customising chat for each user. Cookies can be used on condition that they are accepted by a browser and that they shall not be removed from the storage media. Privacy Policy
Google Optimize Google Optimize's cookies store identifiers anonymously. The optimisation platform uses the cookies to remember a visitor and to serve them with the appropriate website variation.

Terms of Use

Facebook Ads Facebook uses cookies to help show ads for businesses and other organisations to people who may be interested in the products, services or causes they promote.

For example, cookies allow us to help deliver ads to people who have previously visited a business’s website, purchased its products or used its apps. Cookies also allow us to limit the number of times that you see an ad, so you don’t see the same ad over and over again.
Cookie Policy
Google AdWords and YouTube Cookies help to make advertising more effective. Without cookies, it’s harder for an advertiser to reach its audience, or to know how many ads were shown and how many clicks they received.

Cookie Policy

Cookie Usage

Google Tag Manager Google Tag Manager assists in management of Tags for 3rd party services. Privacy Policy
Bing Ads Microsoft uses cookies (small text files placed on your device) and similar technologies to provide our websites and online services and help collect data. Cookies allow us, among other things, to store your preferences and settings; enable you to sign-in; provide interest-based advertising; combat fraud; and analyse how our websites and online services are performing. Microsoft apps use other identifiers, such as the advertising ID in Windows, for similar purposes. Cookie PolicyPrivacy Policy
LinkedIn Ads As a members-first organisation, LinkedIn treats the protection and privacy of our member data as our highest priority. We outline this dedication through our privacy policy. Privacy Policy
AdRoll We have prepared this Privacy Notice to explain how, why, and when we collect data from you to provide targeted advertising services for our clients. Please note that this Privacy Notice does not apply to data that we collect when you visit the AdRoll website at To learn what data we collect when you visit our website, please visit the AdRoll Website Privacy Notice. Privacy Policy
AdStage AdStage, Inc. (“we,” “us,” “our,” or “Company”) knows that you care about how your personal information is used and shared, and we take your privacy seriously. Please read the following to learn more about how we use your personal information. By visiting, accessing or using the website and domain name, and any other linked pages, features, content, or application services offered from time to time by Company in connection therewith (collectively, the “Website”), or using any of our services, you acknowledge that you accept the practices and policies outlined in this Privacy Policy. Privacy Policy

Third parties may use cookies over which we have no control. Please note that we are not responsible for or liable for the privacy practices of third parties and your use of such websites is at your own risk.

Controlling Cookies and changing your mind

You can control the use and placing of any cookies on your computer through the settings you select on your internet browser.

You can change your [browser settings] to accept or refuse all cookies, choose which cookies you want or don’t want, or ask to be notified when a cookie is set. You can use the help feature in your browser to see how.

However, if you use your browser settings to block all cookies you may not be able to access all or parts of our site, or you may experience reduced functionality when accessing certain services.

Useful information about controlling cookies can be found at or at

Changes to this Policy

We keep this Policy under regular review. We may change this Policy from time to time by updating this page in order to reflect changes in the law and/or our privacy practices. The date at the top of this Policy will be updated accordingly.

We encourage you to check the date of this Policy when you visit the Site for any updates or changes. We will notify you of any modified versions of this Policy that might materially affect the way we use or disclose your personal information.

By using our Site, submitting your personal information to us and/or registering an account, you consent to the use of your personal information as described in this Policy (as amended from time to time).

This Policy only extends to the personal information processed by us and does not, therefore, extend to your use of, provision of data to and collection of data on any website not connected to us to which you may link by using the hypertext links within this website including Third Party Websites.

Contact/address details

If you have any questions about this Policy, please contact us at, or write to:

Keypath Education UK Ltd
8th Floor
Friars House
Manor House Drive
Coventry CV1 2TE
United Kingdom